HAY Mini Market is an accessories in-store concept for POP-UPS or permanent installations. The first of its kind opened during the Milan Design Week in 2014, and had the resemblance of a supermarket with aisles of shelving laden with selected merchandise, curated and handpicked by Mette Hay.

The HAY Mini market offers a wide selection of accessories from the HAY and Wrong for Hay collections from lighting and textiles to stationery and glassware.

www.hayminimarket.com is the online version of this store concept.



HAY was founded in 2002 with the ambition to create contemporary furniture with an eye for modern living and sophisticated industrial manufacturing. That remains our ambition today. Through our commitment to the design and production of furniture and accessories with an international appeal we strive to make good design accessible to the largest possible audience. We are inspired by the stable structures of architecture and the dynamics of fashion, which we seek to combine in durable quality products that provide added value for the user. HAY’s continued vision is to create straightforward, functional and aesthetic design in cooperation with some of the world’s most talented, curious and courageous designers.


Wrong for HAY

Wrong for Hay is HAY’s co-brand in London, headed by the established designer Sebastian Wrong. Wrong for Hay (WH) is driven by the same underlying ideology as HAY with the ambition of making relevant design products widely accessible. WH works with both seasoned professionals and up-and-coming talent to create designs that represent industrial innovation and durable functionality that appeal to modern consumers and their demand for quality, care and aesthetic.

WH’s first collection launched at London Design Festival in 2013 and is characterized by an eclectic multi-cultural outlook and a belief in young talent. Wrong for Hay’s vision is to expand the boundaries of conventional production and design by launching a versatile collection that combines cutting-edge lighting technology with industrial know-how and quality in design and materials.