All The Way To Paris is a graphic design studio based in the centre of Copenhagen founded by Tanja Vibe (b. 1975) and Petra Olsson Gendt (b. 1972) in 2004. After meeting at the Royal Danish Academy of Fine Arts where they studied graphic design, they soon started to work together and have since established their studio, where they take on a range of graphic, exhibition, digital and product design briefs. Their approach is notably holistic, driven first by curiosity and then by a trust-based process in which everyone in the studio contributes ideas in an individual way. Their work is dynamic, expressive and characterised by freedom of expression. All The Way To Paris’ designs for HAY include created Twin Wooden Blocks, Quilts and Notebooks.