KALEIDO

KALEIDO

Clara von Zweigbergk‘s background as a graphic designer is clearly evident in her Kaleido tray collection for HAY, where her intuitive sense of colour combination manifests itself in a myriad of shapes and shades. This series of steel, geometrically-shaped trays can be used individually as bursts of unexpected colour or stored inside each other to create functional and imaginative constellations.
  • Kaleido XS Yellow DKK 89
  • New
    Kaleido XS Grey DKK 89
  • Kaleido XS Mint DKK 89
  • Kaleido XS Orange DKK 89
  • Kaleido XS Red DKK 89
  • Kaleido XS Apricot DKK 89
  • Kaleido XS Chocolate DKK 89
  • Kaleido S Chocolate DKK 149
  • Kaleido S Blue DKK 149
  • Kaleido XS Jade DKK 89
  • Kaleido XS Blue DKK 89
  • Kaleido S Grey DKK 149
  • Kaleido S Mint DKK 149
  • Kaleido S Apricot DKK 149
  • Kaleido S Red DKK 149
  • New
    Kaleido M White DKK 199
  • Kaleido M Grey DKK 199
  • New
    Kaleido S Black DKK 149
  • Kaleido S Yellow DKK 149
  • Kaleido M Red DKK 199
  • Kaleido M Apricot DKK 199
  • Kaleido XL Jade DKK 399
  • Kaleido M Jade DKK 199
  • Kaleido L Grey DKK 299
  • Kaleido XL Grey DKK 399
  • Kaleido L Blue DKK 299

Designer / Clara Von Zweigbergk

’I first met Clara at a meeting with her husband, Shane, who is one of the designers we work with. We exchanged business cards, and one day an e-mail ticked in with paper models of the Kaleido trays. It took me all of five seconds to reply with a resounding YES. Since then, we have done many projects together, and Clara conceives, develops and presents her ideas in a very professional and convincing way. Clara has designed so many simple and beautiful accessories, all distinct and unique thanks to her amazing grasp of colour.’ Mette Hay

The Kaleido trays, the Strike matchboxes, the Spine binder series, notebooks and clipboards and playing cards. These are all examples of Clara von Zweigbergk’s work. In addition, she has created HAY’s corporate identity design and also acts as the stylist behind HAY’s catalogues together with her husband, designer Shane Schneck. The two met while they were both working for Piero Lissoni in Milan, a time filled with lots of challenging assignments for leading Italian brands, which has helped shape their understanding of the design profession.

Clara grew up in a rural setting in Sweden with lots of creative influences, and scissors and a glue stick were always within easy reach. ‘We were always cutting and pasting, and I have always loved to combine simple colours, both in what I wear and at the design school, where I was the most colour-oriented in my class.’ That intuitive grasp of colour combinations has become an integrated part of Clara’s design expression. She does not need to think consciously about it but simply sees it. The Kaleido trays are an obvious example of Clara’s keen grasp of colour; they feature colour combinations that no one else would have thought to put together, but which seem obvious when they are seen in context and as a whole. Off the beaten path but in perfect balance.

Clara von Zweigbergk  is aware that the design process may not always be pretty but a necessary series of choices requiring time, focus and the courage to leave one’s comfort zone and kill some ‘darlings‘. Inspired by a melting pot of small and large impressions from everyday life, art, books, packaging design, toys or other features that trigger her imagination and her well-honed ability to see colours and possibilities that the rest of us overlook. 

  • Clara Von Zweigbergk
  • 3D POSTCARD From DKK 25
  • KALEIDO From DKK 89
  • SPINE BINDER From DKK 99
  • LINE DOT From DKK 49
  • SPINE CLIP BOARD From DKK 99
  • PLAYING CARDS From DKK 69
  • SPINE NOTEPAD From DKK 129
  • TO & FROM CARD SHAPE From DKK 29
  • SPINE NOTEBOOK From DKK 179